Public Relations 101 - Susan Shelby (Rhino Public Relations)

Getting the word out about your student chapter of Engineers Without Borders – and all the great things you do – can seem daunting at times.  In this session, Susan Shelby, CPSM, principal of Rhino Public Relations, will discuss how to create and implement an effective PR program for your chapter.  Topics to be covered include:
What exactly is PR?
How do you get started?
What does it cost? 

Susan Shelby, CPSM

Principal, Rhino Public Relations

Susan Shelby has over 14 years of experience in public relations, both in high tech and the architectural, engineering and construction (A/E/C) industry. As Principal of Rhino Public Relations she helps professional services firms establish and launch successful PR programs closely aligned with each client's unique goals and objectives.  Prior to founding Rhino PR, Susan was Marketing Director for Mount Vernon Group Architects and Director of Corporate Communications at Vanderweil Engineers. A Certified Professional Services Marketer (CPSM), Susan is a Past President of the Boston Chapter of the Society for Marketing Professional Services (SMPS) and a member of NEWIRE, IFMA Boston and the Publicity Club of New England.  She was named one of the "Top 10 PR Specialists" by Women's Business Boston two years in a row.